Instagram Advertising Objectives
This post will show you the different Instagram Advertising Objectives, how they are used and when to use them. Please note that your advertising objective is what you want people to do when they see your ads. For example, you can create ads to get people to watch your videos which is different from creating ads to encourage people to visit your website.
What is Instagram Advertising?
Instagram advertising is a platform that allows businesses to place custom ads or content targeting a specific audience. Instagram ads can appear in your target audience’s Feed.
Your Instagram Advertising Objectives should match your advertising goal. Before choosing an objective, you should ask yourself what you want to accomplish with your ad and what would be your ideal outcome. Once you’ve answered those questions, match your answers against each advertising objective to figure out which one might work best for you.
Find here-under the different Instagram Advertising Objectives and what can they do for you when advertising on Instagram?
Clicks to Website
Mobile App Installs
Mobile App Engagement
If your goal is to increase engagement on your post and get people seeing, liking, commenting on and following, then you might want to choose this objective.
Send people to your website:
When you choose Send people to your website, you can set a custom destination URL. For instance, you could send people to your website’s homepage, online store, contact page or any page you want people to see. By default, your ad will be optimized to reach people who are likely to click on your ad. If you need to get your website started go here: http://www.kexpan.com.ng/contact/
Increase conversions on your website:
When you choose Increase conversions on your website, you’ll need to add a piece of code to the HTML on your website. You should add the code to a website page you want to track conversions on. For instance, if you want to track how many people saw your ad and then actually went and purchased the product you were advertising or filled the lead generation form, you should add the code to the target page of your website. By default, your ad will be optimized to reach people in your audience who are likely to convert.